The Hedonic Treadmill is literally the meaning of life.

It's the only thing you care about. Every morning you get up trying to beat The Hedonic Treadmill — and you don't even realise it.

New phone. Pay rise. Bigger flat. Brief high… then right back where you started, already wanting the next thing. I’ve tried six ways to beat it. Take the 8-question test to see how fast your treadmill is running.

Outrageous claim, serious science: hedonic adaptation is one of the best-replicated findings in happiness research.

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